1) Focused theme – Come up with a solid theme that can be developed clearly and yet still take your reader deep enough to teach them something new.
2) Great staff – Pick the people you work with on a publication wisely. If you don’t have the privilege of choosing a staff, learn to work through differences and be honest.
3) Start advertising sales early. Be persistent, yet always professional. Try to sell more ads than you think you will need for your publication
4) Start a blog to record your journey. Look back on it at the end an enjoy!
5) Choose the best design software and learn how to use it before you start.
6) Pick out a good camera. Look for high resolution and pay attention to composition. Take note if you need to shoot for specific layouts.
7) Choose a paper type and quality that will work best for your publication.
8) Choose a binding type that will compliment your magazine.
9) Design a user-friendly and comprehensive website that follows along with the theme and design elements of your publication. Include video slideshows.
10) Plan a release party that will attract your target audience. “Free” food and other items are a huge hit.
Here is a video of our release party!
